1、Green Kouan Town Strawberry Planting Base Business Plan1.Project background and significanceAt present,the basic link of strawberry planting in China is still very weak,peoples acceptance of the concept of green food is also slowly rising,so there is a broad market prospect for raising strawberries.Dali provides favorable conditions for the growth of strawberry by virtue of its suitable climate conditions,and its accumulation of traditional strawberry planting technology for many years gives the

2、 development of the strawberry planting industry some basic advantages.Through studying the development status of the strawberry planting in Dali,it is found that the production of strawberry planting in Dali is increasing year by year,the number of workers and income of the strawberry planting in Dali are also increasing,and the sales income of strawberry planting in Dali also has a good growth trend.So the market for the strawberry is promising.This project can promote the initiative of the ma

3、jority of villagers in Yinqiao town to start their own businesses and develop the economy of Yinqiaotown.The project can help local farmers get good economic benefit.Strawberry is the earliest fruit in the market,as one of the fruits planted in the open air,its growth cycle is the shortest.Thestrawberry usually grows from February to March.Under the condition of open land,the strawberry will be ready for market in May to July of that year.The strawberry has great potential in developing characte

4、ristic sightseeing agriculture.Relying on large-scale cultivation of strawberries,a featured town can be built not only to respond to the national rural revitalization strategy,but also promote the rural economic development.The strawberryis a unique agricultural product that not only many people like to eat,but also can be given as a gift to relatives and friends.At present,many competitors in the strawberry sales market in Dali only pay attention to the taste and vision of their products,inste

5、ad of green and health.Moreover,there are mainly offline stores,so customers cannot pick the strawberries on site,and they cannot guarantee the freshness of strawberries.Green and healthy strawberry planting industry has not been developed in Dali yet,and there is a broadprospect for the development of green and healthy strawberry planting market.With the investigation and analysis of the actual situation of Yinqiao town,combined with my professional knowledge and long-term practical experience,

6、I finished my entrepreneurial project of Yinqiao town strawberry planting base in Dali.This project is based on the actual situation of Yinqiao town,taking strawberry planting as the core business,aimed to drive the initiative of the majority of villagers in Yinqiao town to start their own businesses and develop the economy of Yinqiaotown.The plan includes the description and analysis of the local strawberry market,project implementation steps,appropriation budget,benefits and relevant risk anal

7、ysis and financial analysis.Finally,the plan summarizes what we can learn from the project.2.Main research contents 3.Text structure1.Project description1.1 Project background and significance1.2 Project introduction2.Market analysis2.1 market prospect analysis2.2 Current situation of strawberry market in Dali2.3 Current situation of strawberry consumption3.Competition analysis3.1Competitors and products3.2Core competitiveness3.3 Maintaining advantages4.Product services and project implementatio

8、n4.1 Products and services4.1.1 Target customers4.1.2 Product design4.1.3 Product packaging4.2 Site selection4.3 Infrastructure construction4.3.1 Lease farmland4.3.2 Workshop and greenhouse building 5.Profit model and marketing strategy5.1 Profit model5.2 Marketing strategy6.Team building6.1 Early team building6.2 Team building during the development period7.Financial analysis7.1 Budget of expenditure7.2 Expected benefits7.2.1 Economic benefits7.2.2 Social benefits7.2.3 Ecological benefits8.Risk

9、 analysis8.1 Base investigation8.2 Management risk analysis8.3 Harvesting and transportation risk analysis9.Future development direction9.1 Expand the scale9.2 Expand sales channels9.3 Developing ecological manors9.4 Introducing new technologyConclusion 4.The research methods1.Literature:collect and learn the entrepreneurship theory of strawberry planting entrepreneurship project related to research,and provide substantial and feasible theoretical basis for the subject.2.Investigation and resear

10、ch method:by means of questionnaires,interviews,test statistics and surveys,the author analyzes and summarizes entrepreneurial projects to find out the current situation and problems in the strawberry planting and sales industry.Draw up specific plans,implementation actions,evaluation summary and rediagnosis to explore a feasible company development and operation model.3.Case analysis method:through referring to the feasibility analysis report of other strawberry planting entrepreneurial project

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